Like most shoes you love, the more you wear them the more the natural luster will fade away. Your Very Lovely Soles flats are designed to be durable and last through regular wear, but you can help ensure they maintain their beauty by properly caring for them. If you notice them starting to fade, simply use a small amount of leather cleaner on a soft cloth and gently rub the surface in a circular motion. Note, this is not suggested for fabric or snake uppers. Store them away from extreme temperatures and avoid moisture if at all possible.